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In three to five words, describe the core values of Ugly Dumpling:

In three to five words, describe the visual style that you think fits Ugly Dumpling´s personality:

How do you describe Ugly Dumpling’s positioning? Middle range? Upper Range?

What emotions would you expect your audience feel when they come across your brand?

Are there any F&B brands (In terms of branding / design) that you admire / love?

Are there any brands in other industries (In terms of branding / design) that you admire / love?

How do you see Ugly Dumpling in 10 years?

Is there anything else you would like to add?

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