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守望自然:我为野生动物跑
Nature Guardian | Olkunyei, KENYA
Branding
Brand Strategy
Brand Identity
Brand Activation
Nature Guardian is one of the first organizations of Chinese origin to dedicate itself to the conservation of animals in danger of extinction and preservation of natural areas.
To raise funds to carry out their new projects in both Africa and northern China, Nature Guardian organized a solidarity marathon in Beijing and Olkunyei, called Run for Wildlife. The event went viral and managed to be published in National Geographic and CCTV (The main Chinese media), being able to get only on the platform of Wechat, more than 1,000,000 views.






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